Bundesamt für EnergieProgramm co2tieferlegen

CAMPAIGN

Achieving energy efficient does not simply mean going without. The co2tieferlegen campaign was launched as part of a WTO pitch in 2015. It does not point the finger and adopts a look and feel that ensures that car enthusiasts feel at home. Ever since, Quade & Zurfluh has been given a budget by the Swiss Office of Energy and has been continuously developing the umbrella brand of its mobility division.

What's this all about? co2auplancher is an initiative to promote energy-efficient vehicles which today have already officially reached the 2020 target of 95g/km.

We rely on the diversity of the range of vehicle/drive options and combine various communication measures with strong partners – in both analogue and digital formats.

Services

Strategic consulting and development
Media collaborations
Branding, posters, advertisements, online banners
Live-Communication (national roadshows, Geneva International Motorshow)
Editorial & PR work, media work, journalism
Online marketing (website, content marketing, social media, SEO)
Supervision of various online platforms (website, Facebook, AdWords)
Partner acquisition and maintenance
Contests / raffles
App / Microsite developments
TVC

For four years, co2auplancher has been a presenting partner of the Geneva international Motor Show, the fifth largest motorshow in the world. In addition to the fact that co2auplancher is integrated into the overall communications of the motor show, we designed the «Salon Car Collector». This is a contest through which the particularly energy-efficient cars at the show are highlighted in a playful way.

Our appearance at the Geneva Motor Show naturally includes our own exhibition stand, which is actively managed every year by our motivated promoter teams. The focus is on the engagement and sensitisation of visitors on site.

In order to allow visitors to experience the advertised co2auplancher vehicles and to show the wide range of current options, we have toured the largest national visitor fairs in recent years giving co2auplancher its own roadshows. Prominently positioned at the main entrances, visitors were able to test drive the co2auplancher vehicles on site free of charge and obligations.

Each year, the roadshow reached over 700,000 people and was visited by the Federal Council in some locations. With the roadshow it was possible for us to bring together our partners from the automotive industry as well as energy service providers, the media and organisers in an optimal way in order to achieve our common goals. This element of connection contributed significantly to the establishment and acceptance of the brand.