Avenergy SuisseImmer in Bewegung

CAMPAIGN

Switzerland has the most concentrated network of petrol stations in Europe. Petrol stations are the lifeblood of personal mobility. The sky’s the limit for the petrol stations of the future, both in terms of innovative fuels and customer preferences. A lot will change, but tried and tested successes are here to stay. The petrol station is a place where a wide cross-section of society meets.

Exciting mobility-related questions are at the core of this activity, questions which immer-in-bewegung.ch brings into focus. These fascinating questions are addressed and answered as part of the campaign.

Services

Strategy and communication concept
Stand and fair concept / Event technology
Partner communications / partner integration
Media coordination
Press conference / welcome drinks
Editorial Work
Advertising / promotional material
Advertising display
Online and offline promotion
Competition to win a car
Website
Design competition
Augmented Reality

For four years, co2auplancher has been a presenting partner of the Geneva international Motor Show, the fifth largest motorshow in the world. In addition to the fact that co2auplancher is integrated into the overall communications of the motor show, we designed the «Salon Car Collector». This is a contest through which the particularly energy-efficient cars at the show are highlighted in a playful way.

Our appearance at the Geneva Motor Show naturally includes our own exhibition stand, which is actively managed every year by our motivated promoter teams. The focus is on the engagement and sensitisation of visitors on site.

In view of the rapid changes in individual mobility, a look into the future is indispensable for gas stations. What future expectations and demands does the mobile person have of the filling station as a fuel supplier and all-round service provider? In collaboration with Avenergy Suisse, we had consumers answer this question directly and announced the first national design competition «The Fuel Station of the Future – 2030?»

Together with the Zurich University of the Arts (ZHdK), QuZ announced a design competition for the “Fuel Station of the Future” as part of the "Always in Motion" initiative in autumn 2018. This competition was created after a Mad Think Tank in May 2018.

The tender was aimed at young designers, architects and graphic designers. From numerous project submissions, the five-member jury selected four projects, which were exhibited at the Geneva International Motor Show in 2019. The winning project was presented using an augmented reality installation. The second to fourth placed projects could be explored on interactive screens.